British Airways: i360 Viewing Tower

Feb 2025

This promotional film for the British Airways i360 viewing tower highlights the observation experience in Brighton, capturing the mechanical ascent of the glass pod to a height of 138 metres. The footage showcases the architectural design of the tower, juxtaposing modern engineering against panoramic views of the coastline and cityscape. The commercial production leans into a clean, bright aesthetic, utilizing drone footage to capture aerial perspectives of the beach and city. On-board sequences document the tourist experience, featuring guests within the pod, at the Sky Bar, and exploring the attraction during the day. The project was developed by AdSmart from Sky.

Horizontal, Commercial, Clean

Natural light, Drone footage

Transport Hub

Advertising Campaign, Brand Film / Corporate Video