This promotional film for the British Airways i360 viewing tower highlights the observation experience in Brighton, capturing the mechanical ascent of the glass pod to a height of 138 metres. The footage showcases the architectural design of the tower, juxtaposing modern engineering against panoramic views of the coastline and cityscape.
The commercial production leans into a clean, bright aesthetic, utilizing drone footage to capture aerial perspectives of the beach and city. On-board sequences document the tourist experience, featuring guests within the pod, at the Sky Bar, and exploring the attraction during the day. The project was developed by AdSmart from Sky.
