Brisbane Festival

Jul 2022

The brand identity for Brisbane Festival is a cohesive visual system that spans large-scale out-of-home advertising, digital collateral, and experiential merchandise. The project utilizes a saturated color palette and organic abstract illustrations to create a high-contrast aesthetic that functions across both static and animated touchpoints. Graphic design by Bigfish sets the typographic framework, while illustration by Sem Han provides the modular, colorful patterns that define the festival’s current visual language. Technically, the brand identity leans into motion graphics and dynamic typography to transition effectively between physical signage, such as billboard and poster installations, and digital displays. Motion work by Lee Evans brings fluidity to the core geometric and organic motifs, ensuring consistency from printed collateral to animated sequences. The execution maintains a clean, artistic sensibility, anchored by structural photography and bold layout choices throughout the campaign assets.

Commercial, Horizontal

Festivals & Events