Brisbane Festival Brand Identity 2022

Description

This image presents a promotional design piece for the Brisbane Festival brand identity project, featuring a vibrant pink canvas tote bag carried up a set of modern concrete stairs. The tote bag showcases a bold, multicolored abstract illustration with organic shapes in shades of green, blue, red, yellow, and black. A person is visible from the waist down, wearing grey denim jeans and dark shoes while walking up the steps next to a metal handrail. The background features a dark grey wall and clean architectural lines under soft lighting. Graphic design by Bigfish and illustration by Sem Han.

Style

Vertical, Commercial, Clean

Color

Background

Carpark

Context

Advertising Campaign