Breuninger: Performance meets adventure
Brand
Date
Oct 2025
Description
Breuninger’s "Performance meets adventure" project presents an outdoor fashion editorial that highlights technical apparel through a series of wilderness-inspired settings. The imagery channels a clean, editorial aesthetic, utilizing natural light to emphasize the textures of performance fabrics and layered technical garments against expansive, atmospheric mountain terrain. Photographer Lucas Christiansen captures model George Godspower across varied outdoor environments, ranging from mist-covered hillsides to textured, moss-laden concrete structures. The series maintains a consistent focus on the intersection of utility-driven design and rugged exploration.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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