Breuninger
Performance meets adventure
Brand
ProjectPerformance meets adventure
Date
Oct 2025
Description
Breuninger’s "Performance meets adventure" project presents a technical outdoor fashion editorial. The imagery centers on the interplay between high-performance athletic apparel and rugged, atmospheric environments. Photographer Lucas Christiansen uses natural light and a muted, earthy palette to ground the collection. Model George Godspower features across diverse terrains, from expansive misty hillsides to weathered, moss-covered concrete structures, highlighting the versatility of the apparel.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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