Breuninger Performance meets adventure 2025

Description

Captured from a low angle by photographer Lucas Christiansen, model George Godspower stands against a weathered, moss-covered concrete retaining wall for the Breuninger 'Performance meets adventure' campaign. He wears a lightweight grey collared jacket over a graphic t-shirt, paired with patterned grey athletic shorts, black crew socks, and technical trail running shoes. The outdoor setting features natural diffused lighting highlighting the tactile textures of the stone wall and performance fabrics.

Style

Editorial, Vertical, Earthy, Gritty

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Concrete Texture

Context

Advertising Campaign