breitling Then & Now Museum - Interactive Watch, Chronometrie 2025

About

Breitling explores the evolution of its horological heritage in the 'Then & Now' Museum, a project documenting the convergence of historic craftsmanship and contemporary exhibition design. The production highlights the integration of interactive digital displays within a physical space, allowing visitors to engage directly with watch movements and mechanical details. Developed by The Department, the exhibition project channels a documentary aesthetic, utilizing natural light and clean interior framing to bridge the gap between tradition and innovation. The film captures the museum experience through a blend of interview segments and atmospheric shots of the venue.