artist Alex Fulton

Sep 2026

Artist Alex Fulton’s comprehensive brand identity system channels a vibrant, maximalist aesthetic through high-contrast color blocking and bold typography. Developed by Bathgate Design, the project spans print collateral, digital interfaces, and curated editorial content, utilizing a playful graphic approach to establish a distinct visual presence. The identity comes to life through dynamic motion graphics and live-action vignettes that emphasize tactile textures and layered compositions. Photography by Meg Stuthridge and Toaki Okano captures the interplay between interior design elements, artisanal paper florals, and carefully styled sets, leaning into a warm, natural light to highlight the project's signature color palette. Supporting assets include minimalist UI illustrations and detailed print work that showcase the versatility of the brand system. The execution balances clean, modern design with an artistic, layered technique, effectively bridging digital portfolio displays with tangible promotional materials.

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