artist Alex Fulton Brand Identity 2026

About

This motion video features a brand identity project for artist Alex Fulton, showcasing bold pink typography against a solid deep maroon background. Animated text elements appear dynamically across the frame, including the prominent phrase VISUAL JOY alongside descriptive messaging. The clean graphic design utilizes high-contrast color blocking and modern sans-serif typography. Created as part of a comprehensive brand identity system with design by Bathgate Design and photography by Meg Stuthridge and Toaki Okano.