Brains Pure: Brand Identity

Brand

Brains Pure

Date

Sep 2021

Description

Brains Pure introduces a comprehensive brand identity system, spanning product packaging, digital UI, and environmental graphics. The aesthetic leans into a minimalist approach, utilising clean typography and precise motion design to articulate the brand's visual language across various touchpoints. The project features 3D render and CGI techniques to showcase the product line through structured geometric layouts and isometric grid arrangements. Graphic design by A New Kind of Kick defines the visual hierarchy, incorporating a bold, multi-coloured palette and gold branding details to maintain consistency between commercial flat lays and large-scale billboard installations.

Style

Horizontal, Commercial, Minimalist, Clean

Techniques

3D render / CGI

Context

E-commerce / Product

Associated creatives

A New Kind of KickGraphic Design

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Brains Pure: Brand Identity

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