Brahma: Foamy Haircut
Brand
Date
May 2026
Description
Brahma presents 'Foamy Haircut,' a commercial campaign exploring the intersection of grooming rituals and beer culture. Set within the intimate confines of a traditional barbershop, the film highlights a creative twist on the barbering experience, where a poured beer replaces conventional styling agents to craft a distinct aesthetic. Produced by GREATERGOOD, the spot leans into a polished, moody visual language. Through tight, live-action sequences, the work captures the precision of combing and shaving alongside the sensory details of the pour, framing the product as a central element of the barbershop environment.
Style
Horizontal, Commercial, Moody, Polished
Industries
Color
Burgundy
Beige
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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