Brahma
Foamy Haircut
Brand
ProjectFoamy Haircut
Date
May 2026
Description
Brahma presents the 'Foamy Haircut' campaign, a commercial project set within the confines of a traditional barbershop. The spot juxtaposes the rituals of grooming with the preparation of the brand's beer, showcasing a barber pouring a Brahma can before integrating the signature foam into a styling session. Produced by GREATERGOOD, the piece leans into a polished, moody aesthetic. The live-action narrative prioritizes detailed close-ups of the hair-styling process and relaxed shop interactions, drawing a visual connection between the precision of a professional trim and the pour of a cold beverage.
Style
Horizontal, Commercial, Moody, Polished
Industries
Alcoholic Beverages
Color
Burgundy
Beige
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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