Bosch
Guy Fieri Super Bowl Teaser
Brand
ProjectGuy Fieri Super Bowl Teaser
Date
Jan 2026
Description
Bosch enters the Super Bowl spotlight with a teaser campaign featuring Guy Fieri. Developed alongside agency partner Droga5 New York and production house PRETTYBIRD US, the film transitions from an intimate dressing room setup to a high-contrast portrait. The execution leverages cinematic lighting and live-action techniques to build anticipation for the brand's broader commercial appearance during the big game. Additional creative and technical support was provided by Arcade Edit, Human, and Heard City.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Consumer Electronics
Color
Crimson
Jet Black
Background
Hotel Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
Droga5 New YorkAgency / Creative
Carat USMedia
PhaedonPR
Zeno GroupPR
PRETTYBIRD USProduction
Giant ArtistsProduction
Crawford & CoProduction
FilmgroupProduction Service
Bespoke DigitalPost Production / VFX
Arcade Edit
ParliamentPost Production / VFX
HumanMusic / Sound
Heard CityMusic / Sound
Midnight SnackMusic / Sound
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