Bosch: Guy Fieri Super Bowl Teaser
Brand
Date
Jan 2026
Description
Bosch enters the Super Bowl spotlight with this teaser campaign featuring Guy Fieri. The project leans into a high-production aesthetic, transitioning from a candid behind-the-scenes perspective into a tightly framed portrait. Developed alongside Droga5 New York and PRETTYBIRD US, the spot utilizes cinematic lighting and clean composition to focus on the interplay between the talent and the product environment. The production benefits from a collaborative roster, including post-production from Bespoke Digital and sound design by Human and Heard City.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Crimson
Jet Black
Background
Hotel Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
Droga5 New YorkAgency / Creative
Carat USMedia
PhaedonPR
Zeno GroupPR
PRETTYBIRD USProduction
Giant ArtistsProduction
Crawford & CoProduction
FilmgroupProduction Service
Bespoke DigitalPost Production / VFX
Arcade Edit
ParliamentPost Production / VFX
HumanMusic / Sound
Heard CityMusic / Sound
Midnight SnackMusic / Sound
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