Bosch: Guy Fieri Instagram Super Bowl Teaser

Jan 2026

Bosch presents a social media teaser for the Super Bowl featuring Guy Fieri in a domestic setting. The spot leverages live-action technique to capture a warm, cinematic atmosphere, centering on a character in a modern kitchen environment. Developed for a vertical format, the production prioritizes clean composition and indoor lighting to frame the subject. Creative development for this project was led by Droga5 New York, with additional production support from PRETTYBIRD US, Giant Artists, Crawford & Co, and Filmgroup. Post-production and visual effects were handled by Parliament and Bespoke Digital, while music and sound design were provided by Human, Heard City, and Midnight Snack. Media and PR strategy involved Carat US, Zeno Group, and Phaedon.

Vertical, Cinematic, Warm

Kitchen

Social Media / Short Form Video