Bosch
Guy Fieri Instagram Super Bowl Teaser
Brand
Date
Jan 2026
Description
Bosch presents a digital teaser for their Super Bowl campaign, featuring a high-energy kitchen scene centered on a birthday celebration. The spot utilizes live-action technique and a warm, cinematic aesthetic to highlight the brand's presence in the consumer electronics space. Produced by PRETTYBIRD US, Crawford & Co, and Filmgroup, the project features creative direction from the team at Droga5 New York. The vertical composition is optimized for social platforms, with post-production and VFX handled by Parliament and Bespoke Digital, while audio work is credited to Human, Heard City, and Midnight Snack.
Style
Vertical, Cinematic, Warm
Industries
Consumer Electronics
Color
Beige
Pure White
Background
Kitchen
Context
Social Media / Short Form Video
Associated creatives
Droga5 New YorkAgency / Creative
Carat USMedia
Zeno GroupPR
PhaedonPR
Crawford & CoProduction
FilmgroupProduction Service
ParliamentPost Production / VFX
Bespoke DigitalPost Production / VFX
Arcade Edit
PRETTYBIRD USProduction
Giant ArtistsProduction
HumanMusic / Sound
Heard CityMusic / Sound
Midnight SnackMusic / Sound
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