Boots UK presents 'Make Magic,' a festive campaign that shifts from the serene atmosphere of a mountain cabin to a high-energy, candy-cane-striped holiday workshop. The narrative centers on a whimsical celebration, featuring a cast in glamorous, retro-inspired beauty looks amidst a set defined by ornate baubles and elaborate art direction.
Utilizing cinematic lighting and deep, jewel-toned color grading, the production leans into a festive, high-concept aesthetic. The project was brought to life through a collaboration between Radical Media, handling production, and Stillking Prague, providing production service.
