Logo
Hand holding a white stationery sheet emerging from a brown kraft paper envelope against a wooden background.
Branding materials for Bokeria featuring a menu booklet, small cards, and patterned business cards on a white background
Wicker gift basket filled with Bokeria artisanal food products including wine bottles, pasta packages, and jars of olives.
Bokeria brand identity stationery and packaging featuring a glass olive oil bottle, jar of green olives, folder, and business cards.
Brown cardboard shipping box with brand typography beside a tall wine bottle and a smaller olive oil bottle on a wooden table.
Kraft paper shopping bag with black fabric handles and centered typography against a solid white background
Top-down view of a closed brown cardboard box with branded typography and a patterned seal against a light grey background.
Top-down view of Bokeria brand food packaging including wine bottle pasta jars and olive oil on a white background
Bokeria brand logo centered in black uppercase letters with a horizontal rule underneath on a light grey background
Engraved botanical illustrations of farm animals and produce arranged in a hierarchical diagram against a light grey background.
Hand holding a white stationery sheet emerging from a brown kraft paper envelope against a wooden background.
Branding materials for Bokeria featuring a menu booklet, small cards, and patterned business cards on a white background
Wicker gift basket filled with Bokeria artisanal food products including wine bottles, pasta packages, and jars of olives.

Bokeria Brand Identity 2016

About

The brand identity for Bokeria, a restaurant rooted in Split, Croatia, establishes a sophisticated visual language that masterfully balances raw, tactile textures with high-end corporate refinement. Designed by Anagrama, the identity leans into a restrained, minimalist aesthetic that feels both contemporary and deeply connected to the culinary craft. By utilizing a muted, earthy color palette of tan, slate blue, and charcoal grey, the studio creates a cohesive system that extends from essential stationery and menus to artisanal food packaging. The design relies heavily on clean typography, employing a sans-serif wordmark that functions as a structural anchor across various collaterals, including kraft paper bags and corrugated shipping boxes. The project excels in its tactile execution, utilizing thick, heavy-weight paper stocks and debossed details to elevate standard brand elements. Notable is the introduction of a subtle plaid pattern in cream and blue, which adds a decorative, geometric layer to the otherwise austere, editorial minimalism of the packaging. Through the lens of commercial studio photography, the identity emphasizes structural balance, using professional studio strobe techniques to highlight the juxtaposition between industrial materials and the premium quality of the gourmet food products. This comprehensive branding strategy serves as a masterclass in modern, functional corporate identity, turning essential restaurant collateral into a cohesive and memorable sensory experience.

Brand

Bokeria

Credits

Anagrama
Graphic Design

Styles

HorizontalCommercialClean
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