Bob's Red Mill
Rebrand
Brand
ProjectRebrand
Date
May 2026
Description
Bob's Red Mill partners with Turner Duckworth to introduce a refreshed visual identity across this brand rebrand project. The animation highlights a transition to a modernized aesthetic, centered on cream and red typography and bold wordmark treatments. Built around a clean, minimalist layout, the project incorporates illustrative portraits of the brand founder. The motion graphics sequence employs fluid transitions to ground the updated identity in a commercial, highly legible format.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Motion Graphics
Industries
CPG / Packaged Food
Color
Crimson
Cream
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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