Bob's Red Mill
Rebrand
Brand
ProjectRebrand
Date
May 2026
Description
Bob's Red Mill updates its visual identity through a new animation-led rebrand. Produced by Turner Duckworth, the project channels a fresh direction for the food and beverage company through a series of dynamic motion sequences. The animation focuses on the core brand wordmarks, utilizing a clean and minimalist aesthetic. Smooth motion graphics and high-contrast typography transitions bridge the transition between the company's legacy and its current market presence, featuring detailed illustrative portraits of the founder.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Motion Graphics
Industries
CPG / Packaged Food
Color
Crimson
Cream
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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