Blue Diamond introduces a refreshed visual identity in this animated product spot. The campaign highlights the redesigned packaging for the brand's Smokehouse almonds, focusing on the updated iconography and bold shelf presence.
Crafted by Turner Duckworth, the project channels a clean, direct aesthetic. Utilizing a mix of animation and live-action techniques, the creative employs a high-contrast saturated color palette to emphasize the product's new look within the CPG sector.
