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BMW: Zeus & Hera (Super Bowl)

Brand
BMW
Date

Oct 2025

Description

BMW presents Zeus & Hera, a high-concept cinematic commercial spot produced for the Super Bowl. The film imagines the deities played by Arnold Schwarzenegger and Salma Hayek navigating a domestic retirement in Palm Springs, transitioning from mythological aesthetics to suburban life. The project leans into a polished cinematic framing, pairing detailed set design with live-action technique to ground fantastical characters in everyday scenarios. The visual narrative utilizes a stark contrast between celestial gold tones and the saturated blues and greens of a modern residential pool setting. Creative development was led by agency Goodby Silverstein & Partners with production by Hungryman.

Style

Horizontal, Cinematic

Industries
Electric / EV
Color
Pure White
Sky Blue
Lime
Background

Outdoor Pool

Context

TVC / TV Commercial

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