BMW's 'The Calm' presents a cinematic commercial film directed by Sam Hargrave. The project, rooted in the automotive sector, captures a high-end electric vehicle in motion, transitioning from winding forest roads to a sharp, modern architectural setting.
The film utilises clean, desaturated visuals to highlight the vehicle's interior features and performance. With drone footage providing expansive aerial perspectives, the production leans into a sophisticated, horizontal aesthetic. Sound design and composition for the piece were provided by Madplanet.
