BMW: The Calm
Brand
Date
Nov 2023
Description
BMW's 'The Calm' presents a cinematic commercial film directed by Sam Hargrave. The project, rooted in the automotive sector, captures a high-end electric vehicle in motion, transitioning from winding forest roads to a sharp, modern architectural setting. The film utilises clean, desaturated visuals to highlight the vehicle's interior features and performance. With drone footage providing expansive aerial perspectives, the production leans into a sophisticated, horizontal aesthetic. Sound design and composition for the piece were provided by Madplanet.
Style
Horizontal, Cinematic, Desaturated, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Camel
Background
Commercial Office
Context
Brand Film / Corporate Video
Associated creatives
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