BMW
Concept 101
Brand
ProjectConcept 101
Date
Apr 2026
Description
BMW presents the Concept 101, a motorcycle project that captures the intersection of mechanical precision and open-road performance. The film transitions between the deliberate, tactile assembly process in the workshop and the expansive motion of group riding along coastal routes. The visual approach utilizes a desaturated, cinematic color palette and natural lighting to emphasize the material contrast of carbon fiber, leather, and polished metal components. By juxtaposing close-up focus on detailed craftsmanship with wider live-action sequences, the project documents the character of the vehicle in both static and dynamic environments.
Style
Horizontal, Cinematic, Desaturated
Industries
Motorcycles
Color
Charcoal
Silver
Chocolate
Background
Road
Context
Brand Film / Corporate Video
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