BMW: Chosen
Brand
Date
Apr 2024
Description
BMW presents Chosen, a cinematic brand film produced by agency Fallon. The project leans into a dramatic, narrative-driven aesthetic, focusing on the suspenseful encounter between a traveler and his hosts within a domestic setting. Utilizing live-action technique and a moody, cinematic lighting palette, the film establishes a high-end tone. This piece reflects the luxury automotive brand’s approach to atmospheric storytelling through a tightly paced trailer format.
Style
Horizontal, Cinematic, Moody
Industries
Background
Hallway
Context
Brand Film / Corporate Video
Associated creatives
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