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BMW: BMW World Cup Series

Brand
BMW
Date

Feb 2024

Description

BMW World Cup Series is a campaign that merges automotive dynamics with sports action. The project features vehicles maneuvering across a stadium pitch, performing precision handling to strike a large soccer ball toward the goal. The animation utilizes dynamic camera work to simulate sports broadcasting, incorporating tactical top-down views alongside ground-level tracking shots. The work highlights the scale of the environment through high-contrast stadium lighting and detailed spectators within the stands. Produced with creative input from the STUDIO NYC, the series leans into cinematic animation techniques and complex VFX to integrate the movement of the vehicles with the physics of the sport.

Style

Vertical, Cinematic

Techniques

Animation, VFX / visual effects

Industries
Luxury Automotive
Color
Pure White
Charcoal
Background

Sports Venue

Context

Brand Film / Corporate Video

Associated creatives

the STUDIO NYC
the STUDIO NYCAnimation
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