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Bluemarble

Bluemarble Summer 2025 Collection
Date

Jun 2025

Description

The Bluemarble Summer 2025 collection campaign leans into an editorial fashion aesthetic, centered on a series of portraits captured against textured, outdoor architectural stone settings. The visuals highlight the collection's focus on intricate patterns and tactile garment details, from tie-dye headscarves and beaded embroidery to bold, star-printed denim. Photographer Khalil Ghani captures the range using natural light to emphasize the earthy and warm color palettes defined by designer Anthony Alvarez. With casting by Conan Laurendot and featuring model Matthijs Pol, the campaign maintains a clean, street-influenced visual language that emphasizes the construction of each piece within the seasonal collection.

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