Bloom & Wild
Empty Nest
Brand
ProjectEmpty Nest
Date
Jan 2026
Description
Bloom & Wild presents 'Empty Nest,' an advertising campaign that explores domestic rhythms through a series of observational interior scenes. The narrative centres on a woman navigating her home with a bouquet of flowers, contrasted by an art class setting where a man serves as a subject for a group of observers. The project leans into a cinematic visual style, utilising natural lighting to define the domestic textures of the home environment. Developed in collaboration with agency The Or and production house Spindle, the campaign employs a live-action technique to capture these intimate, quiet moments.
Style
Horizontal, Cinematic, Warm, Clean
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign
Associated creatives
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