Logo
Graphic design brand identity featuring the word Block in stacked and angled rectangular blocks of pastel and vibrant colors
Brand identity mockup featuring typographic layout, business card, letterhead, and ceramic object image against a black background
Printed document for Block brand identity enclosed in a sealed clear plastic wrapper against a black background
Young child in green floral blouse looking at architectural plans with an adult hand pointing beside them
Collage of brand identity design elements for Block featuring typography, tile samples, photography, and bathroom interior details.
Graphic design brand identity featuring the word Block in stacked and angled rectangular blocks of pastel and vibrant colors
Brand identity mockup featuring typographic layout, business card, letterhead, and ceramic object image against a black background
Printed document for Block brand identity enclosed in a sealed clear plastic wrapper against a black background

Block Brand Identity 2019

About

The new brand identity for Block, a forward-thinking player in the real estate and home renovation sector, masterfully balances architectural rigor with an approachable, human-centric narrative. Under the expert graphic design guidance of Noemie Le Coz, the visual system pivots away from the sterile tropes of property services, favoring a sophisticated blend of typography and structural geometry. The identity utilizes a bold, clean sans-serif typeface that anchors the brand across various touchpoints, from sleek corporate stationery suites to high-contrast promotional collateral. By layering muted pastel palettes against stark black and white compositions, the design language channels a contemporary editorial aesthetic that feels both curated and accessible. The project strategically integrates UI illustration and vector-based graphics to emphasize precision, yet it remains firmly rooted in the lived experience of renovation through natural light photography. These lifestyle elements, featuring candid moments of collaboration over floor plans, bridge the gap between technical service and family-oriented domesticity. The resulting aesthetic is one of deliberate clarity, where professional, high-end commercial branding meets the warmth of a modern home. This cohesive identity succeeds in positioning Block not merely as a service provider, but as a design-forward partner capable of translating complex architectural needs into a streamlined, visually evocative experience that stands out within the competitive property market.

Brand

Block

Credits

Noemie Le Coz
Graphic Design

Styles

HorizontalCommercialMinimalist

Techniques

Typography
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