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BrandBlock
ProjectBrand Identity
Young child in green floral blouse looking at architectural plans with an adult hand pointing beside them

Block Brand Identity 2019

Associated creatives

Noemie Le Coz
Noemie Le CozGraphic Design

Tags

child looking at architectural planschild looking at planschild looking at blueprintsyoung childchild in green floral blousegreen floral blousearchitectural plansarchitectural blueprintsfloor plan

Description

This brand identity piece for Block features a clean, minimalist layout with a split panel showcasing bold typography on the left and a warm-toned photographic scene on the right. A young child with dark hair and bangs wears a green floral blouse, gazing downward thoughtfully at a set of architectural blueprints spread out on a wooden surface. An adult's hand with fingers extended points toward details on the floor plan. The left panel displays the brand name Block in bold black typography alongside promotional copy detailing home renovation services against a solid beige background. The overall aesthetic is clean, professional, and lifestyle-oriented, combining high-end design sensibilities with accessible home construction concepts.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Typography, Infographics

Industries

Real Estate Platforms

Color

Forest Green (50%)
Beige (50%)

Context

Advertising Campaign