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Beyond Noise

Betsy
ProjectBetsy
Date

Apr 2025

Description

For their latest fashion editorial, Beyond Noise presents 'Betsy,' a series centered on the interplay between minimalist studio portraiture and structured contemporary design. Photographer Pegah Farahmand captures model Betsy Gaghan in a collection of clean, high-contrast frames that emphasize the interplay of texture, shadow, and architectural silhouettes. The project leans into a refined monochromatic aesthetic, utilizing stark white seamless backdrops to isolate and highlight the intricate details of the garments. James Valeri’s styling anchors the series, blending tailored button-downs and textured knitwear with unexpected, sculptural accents. The resulting imagery maintains a disciplined, editorial focus, supported by hair styling from Pierre Saint Sever and makeup by Sandrine Cano Bock, with casting by Simone Schofer.

Style

Editorial, Vertical, Clean

Industries

Designer Fashion

Color
Jet Black
Pure White
Background

White Seamless

Context

Editorial

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