BET: A Love Letter To Hip Hop
Brand
Date
May 2023
Description
BET celebrates the cultural influence of the genre in A Love Letter To Hip Hop. This documentary-style music video production intercuts contemporary live-action performances with archival footage, creating a rhythmic visual history of hip hop. Directed by London Alley, the project utilizes high-contrast lighting and monochromatic grading to unify the distinct performance scenes and street-level archival imagery. The aesthetic leans into cinematic textures, grounding the narrative in the movement and grit characteristic of the genre.
Style
Documentary, Horizontal, Cinematic, Monochrome
Industries
Color
Jet Black
Pure White
Background
3D Rendered Scene
Context
Music Video
Associated creatives
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