Belstaff

Sep 2024

The Belstaff AW/24 lookbook presents a focused exploration of heritage utility and architectural layering. Shot by photographer Lulu Mcardle, the campaign leans into a clean, minimalist aesthetic, placing models against stark, gridded architectural walls and textured concrete backdrops that mirror the collection's focus on structured form. Fashion editor and stylist Stephen Mann drives the visual narrative through tonal layering and material juxtaposition, pairing high-gloss puffer jackets and heavy shearling coats with tactile knitwear and leather footwear. The imagery utilizes natural light and desaturated tones to emphasize the grain of the leather, the weave of the textiles, and the precision of the garment tailoring. Set design by George Lewin maintains this refined, industrial atmosphere, while grooming by Liam Russell and makeup by Olivia Cochrane ensure a polished, cohesive finish across the series.

Editorial, Vertical, Clean

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Lookbook