Beauty Scene: A Berry Love

Aug 2025

Beauty Scene explores tactile themes of preservation and contrast in the project A Berry Love. Featuring an editorial beauty approach, the series combines macro studio photography with crisp portraiture to highlight organic textures like fresh fruit and melting ice. Ash and Ped serve as both photographers and art directors for the campaign, employing natural light to emphasize vibrant hues and skin textures against neutral gradient backdrops. Across the collection, the imagery balances geometric compositions of frozen produce with intimate close-ups of stylized beauty looks. The execution leans into a clean, minimalist aesthetic, utilising techniques such as macro focus to capture the interplay between crystalline frost and saturated pigments.

Vertical, Warm, Clean, Editorial

Natural light

Grey Seamless

Editorial