Beats: Move How You Want - Quen Blackwell
Brand
Date
Jan 2024
Description
Beats presents 'Move How You Want,' a commercial film featuring creator Quen Blackwell. The production leans into an energetic narrative, alternating between intimate, close-up product focus on the wireless earbuds and wide-angle choreography sequences set within a studio environment. Developed by agency Translation, the campaign employs a clean, live-action technique to highlight the product's integration into active lifestyles. The editing maintains a rapid, rhythmic pace that synchronizes with the featured dance performances.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Jet Black
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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