Beats, Futura Laboratories
"Atoms"
Brands
Project"Atoms"
Date
Aug 2022
Description
The Atoms campaign, a collaboration between Beats and Futura Laboratories, centers on a live-action piece that brings the worlds of audio technology and street art together. The short film features artist Futura working within an industrial warehouse, documented with a cinematic aesthetic. Captured in a horizontal format, the sequence follows the artist as he interacts with custom wireless earbuds, punctuating the industrial setting with his signature circular motifs. The project was developed in partnership with agency ICNCLST/.
Style
Horizontal, Cinematic
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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