BBC: Made to Make You Think
Brand
Date
Apr 2024
Description
BBC explores the pillars of its public service mission in the brand video 'Made to Make You Think.' The piece navigates the broadcaster's global footprint through a fusion of documentary footage and archival segments, framing editorial impartiality within a structured visual narrative. Developed by R/GA US, the project utilizes kinetic typography to integrate excerpts from the BBC charter directly into the assembly of news events and on-the-ground reporting. The edit balances rapid news documentation with reflective, clean sequences, leaning into a live-action technique to define the broadcaster's role in the media landscape.
Style
Documentary, Horizontal, Corporate, Clean
Industries
Context
Brand Film / Corporate Video
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