BBC: Milano Cortina 2026 Winter Olympics Trailer
Brand
Date
Jan 2026
Description
BBC marks the lead-up to the Milano Cortina 2026 Winter Olympics with a promotional trailer that captures the intensity of winter sports through a fusion of live-action technique and dramatic VFX. The film frames skiers and speed skaters against a rugged mountain landscape at dusk, integrating animated sparks and fire trails to heighten the movement across the broadcast. Produced by BBC Creative and NOMINT, the project leans into a cinematic and moody aesthetic. Black Kite oversaw the post-production and visual effects, while 750mph developed the sound design for this media and entertainment campaign.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Animation, VFX / visual effects
Industries
Background
Mountain
Context
TVC / TV Commercial
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