BBC: Made the Make You Think 2
Brand
Date
Apr 2024
Description
For the BBC's 'Made the Make You Think 2' campaign, R/GA US delivers a high-paced broadcast montage that maps the breadth of global reporting. The piece cycles through a collection of international news footage, juxtaposing frontline conflict zones with serene natural environments and local daily life. Utilizing a dynamic live-action technique, the edit maintains a steady rhythm to reflect the diversity of international journalism. The sequence captures a range of global perspectives, integrating moments of rapid-fire action with controlled slow motion to document the scale of the network's reach.
Style
Documentary, Horizontal, Action, Clean
Techniques
Slow motion
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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