Barnes & Noble
You Never Know Who You'll Meet at Barnes & Noble
Brand
Date
Feb 2026
Description
Barnes & Noble brings a festive touch to the holiday season in their campaign, 'You Never Know Who You'll Meet at Barnes & Noble.' The project features Lady Gaga and Tony Bennett, who explore the bookstore’s shelves amidst a backdrop of holiday decor. Shot with a cinematic approach, the campaign leans into a warm aesthetic with soft indoor lighting and clean, classic framing. The production was helmed by Jeremy Adelman in collaboration with TBWA\Chiat\Day, capturing a nostalgic winter mood through both live-action film and commercial photography.
Style
Horizontal
Color
Forest Green
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.