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Barbie: Barbie T1D Release

Brand
Date

Jul 2025

Description

Barbie introduces the Barbie T1D Release, a project featuring model Lila Moss. The campaign highlights a miniature doll equipped with a medical sensor, visually integrated through clean editorial photography. Photographer Jonathan Daniel Pryce captures the portrait series using natural light and a minimalist approach. The imagery focuses on the relationship between the subject and the doll, set against both neutral and soft-toned backgrounds to maintain a consistent editorial aesthetic. Styling by Jordan Kelsey, hair by Paula Mccash, and makeup by Joey Choy round out the production team for this release.

Style

Editorial, Vertical, Clean

Techniques

Natural light

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