Bar Rollins
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
Odd Hours Studio developed the brand identity for Bar Rollins, a project within the food and beverage sector that translates hospitality values into a cohesive visual system. The design language centres on custom, bold typography and minimalist line art, balancing a playful tone with refined aesthetics across various collateral. Techniques such as vector-based graphic design, clean typography, and natural light photography define the project's versatile look. The identity extends from print signage and posters to merchandise and stationery, utilizing a distinct colour palette of green, blue, and cream to establish a consistent presence across diverse touchpoints.
Style
Commercial, Clean
Industries
Restaurants
Color
Pure White
Context
Advertising Campaign
Associated creatives
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