Bar Rollins: Brand Identity

Jun 2022

Odd Hours Studio developed the brand identity for Bar Rollins, a project spanning hospitality and food and beverage design. The work balances custom typography with minimalist line art, utilizing a palette of deep greens, vibrant blues, and cream tones to establish a distinct visual language for the venue. The collateral ranges from signage and apparel to stationery, featuring bold vector graphics and graphic design techniques. Through a series of lifestyle images, the branding is positioned in an urban, outdoor setting, emphasizing a natural light aesthetic that highlights material textures and clean composition. From business cards to matchbox packaging, the identity leans into a documentary-style presentation that showcases the versatility of the logo mark across both digital and physical applications.

Commercial, Clean

Advertising Campaign