Bar Le Syndicat’s brand identity project centers on a structured editorial system that balances bold, monochrome typography with vibrant accent colors. The collateral features custom spiral-bound booklets characterized by neon plastic coil bindings and translucent film overlays that introduce depth to the printed pages.
Developed by Maison Sagan, the design incorporates a minimalist layout with stark black and white panels, juxtaposed against high-contrast cocktail photography. The presentation emphasizes paper texture and precise graphic design through a series of studio-lit product compositions.
Photography for the project was provided by Grégoire Machavoine, with production by CH Legrand. The work utilizes editorial, minimalist, and typographic styles to establish a distinct visual language.
