Banana Republic

Feb 2025

The Spring 2025 campaign for Banana Republic, titled "The Classics," focuses on a curated selection of core wardrobe essentials. Photographed by Alexandra Nataf under the creative direction of Ryan Spacey, the project emphasizes a timeless aesthetic through layered styling and a tactile approach to everyday apparel. Featuring models Jasmine Tookes and Giacomo Cavalli, the campaign leans into a neutral color palette, utilizing earthy tones and deep teal accents against textured studio backdrops. The imagery, which includes a mix of monochrome and natural light portraiture, highlights the construction of utility jackets, trench coats, and knitwear through soft, directional lighting. Hair styling by Tiago Goya and makeup by Karo Kangas support the clean, minimalist look, maintaining a polished yet relaxed feel throughout the series. The campaign utilizes editorial and commercial photography techniques, incorporating analogue film elements to enhance the depth of the fabric textures.

Editorial, Vertical, Clean

High Street Fashion

Textured Backdrop

Advertising Campaign