Banana Republic: Banana Republic Spring 2025: The Classics

Feb 2025

Banana Republic’s Spring 2025 campaign, The Classics, centres on a series of refined portraits that highlight the versatility of the brand's seasonal wardrobe staples. Captured by photographer Alexandra Nataf under the creative direction of Ryan Spacey, the imagery leans into a clean, minimalist aesthetic that emphasizes the tactile quality of the collection’s layered outerwear, suede jackets, and tailored trousers. The project features models Jasmine Tookes and Giacomo Cavalli, with grooming support from hair stylist Tiago Goya and makeup artist Karo Kangas. The campaign utilizes a mix of monochrome and warm-toned studio photography, often set against textured, earthy backdrops that bring a grounding, raw quality to the styling. With its use of natural light and consistent composition, the work offers a polished look at foundational menswear and womenswear, favoring timeless silhouettes over seasonal trends.

Editorial, Vertical, Clean

Textured Backdrop

Advertising Campaign