Baiada: Nothing But Lilydale Will Do
Brand
Date
Jun 2026
Description
Baiada’s commercial campaign, Nothing But Lilydale Will Do, contrasts the sterile, brightly lit environment of an urban supermarket with the textured, misty landscapes of a rural poultry farm. The spot uses a clean, cinematic aesthetic to bridge the gap between retail displays and the origin of the product. Directed through FINCH, the production leans into a live-action technique to ground the narrative in both pastoral and retail settings. Agency creative was led by Clemenger BBDO, with media planning provided by Hearts & Science.
Style
Horizontal, Cinematic, Clean
Industries
CPG / Packaged Food
Color
Camel
Medium Grey
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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