Baiada’s commercial campaign, Nothing But Lilydale Will Do, contrasts the sterile, brightly lit environment of an urban supermarket with the textured, misty landscapes of a rural poultry farm. The spot uses a clean, cinematic aesthetic to bridge the gap between retail displays and the origin of the product.
Directed through FINCH, the production leans into a live-action technique to ground the narrative in both pastoral and retail settings. Agency creative was led by Clemenger BBDO, with media planning provided by Hearts & Science.
