Baiada
Nothing But Lilydale Will Do
Brand
ProjectNothing But Lilydale Will Do
Date
Jun 2026
Description
Baiada’s commercial campaign, Nothing But Lilydale Will Do, contrasts the fast-paced retail environment with the origins of its product. The spot moves between modern, brightly lit supermarket aisles and the quiet, pastoral setting of a working farm. Produced by FINCH with creative direction from Clemenger BBDO, the film uses cinematic live-action techniques to emphasize the difference between urban distribution points and rural production. Natural lighting underscores the shift from sterile cooler displays to a misty, expansive countryside landscape.
Style
Horizontal, Cinematic, Clean
Industries
CPG / Packaged Food
Color
Camel
Medium Grey
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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