Babette

Jul 2023

Babette's brand identity project integrates commercial food photography with bold graphic design, establishing a cohesive visual language across diverse applications. Developed by Monopo with photography by Joe Woodhouse, the identity leans into clean, minimalist aesthetics while drawing heavily from classical still life traditions. The project encompasses a wide range of assets, from outdoor billboard displays and business collateral to detailed product shots of fresh produce and artisanal ingredients. The visual system balances warm, natural light with vibrant typography, often pairing contemporary serif and sans-serif fonts with rich, painterly textures to create a tactile and artisanal appeal.

Commercial, Clean, Horizontal

CPG / Packaged Food

Advertising Campaign