AY NOT DEAD

Aug 2025

AY NOT DEAD's S/S 26 campaign, captured by photographer Sebastian Faena, leans into a raw and earthy aesthetic that highlights the collection’s signature denim and leather staples. The editorial series features model Roman Stubrin in a variety of outdoor environments, ranging from manicured manor lawns to lush, submerged river settings. Utilizing soft natural light and analogue film techniques, the campaign explores a sense of candid intimacy. Through a series of portrait and lifestyle compositions, the imagery emphasizes tactile textures—such as weathered stone and organic foliage—to ground the seasonal collection in a nostalgic, cinematic atmosphere.

Vertical, Editorial

Natural light

Advertising Campaign