AY NOT DEAD

Aug 2025

The AY NOT DEAD S/S 26 campaign, captured by photographer Sebastian Faena, leans into a raw and candid aesthetic to showcase the brand's latest seasonal collection. Featuring model Roman Stubrin, the imagery moves through diverse outdoor environments, from lush, tree-lined riverbanks to the grounds of historic European estates. The editorial series relies heavily on natural light to highlight a mix of textured fabrics, including polished leather, washed denim, and suede. By utilizing analogue film and monochrome palettes, the project achieves an earthy and nostalgic tone that emphasizes the casual, layered styling of the menswear and apparel.

Vertical, Editorial

Natural light

Advertising Campaign