AY NOT DEAD: Ay Not Dead S/S 2027

Sep 2026

The AY NOT DEAD S/S 2027 collection campaign, photographed by Sebastian Faena, leans into a raw, athletic aesthetic set within a structured indoor swimming facility. The imagery balances high-fashion editorial sensibilities with a gritty, candid mood, utilizing the architecture of the pool area—marked by teal tiles, arched windows, and overhead pennant flags—to frame the subjects. Featuring models Roman Stubrin and Dalene Weber, the campaign captures a tactile, naturalistic tone across both color and monochrome portraiture. The execution relies on natural light and an earthy, clean visual approach to highlight the collection's texture and relaxed silhouettes, shifting between individual poolside compositions and intimate group arrangements.

Horizontal, Commercial, Editorial

Natural light

Outdoor Pool

Advertising Campaign