Studio Najbrt designed the comprehensive brand identity for Avenga, a project spanning digital platforms and corporate communications. The system centers on a precise, geometric approach to typography, utilising custom typefaces including Reckless and Haffer to establish a modern, minimalist foundation for the technology-focused brand.
Execution across the identity leverages a vibrant palette of red, orange, and purple, often applied as fluid, organic gradients. Motion graphics and 3D render techniques define the digital application of the visual system, with structural grid elements highlighting the design's underlying logic. The cohesive visual language extends from UI and motion design assets to environmental graphics and print collateral.
