Avatar: Fire and Ash / ESPN / NFL

May 2026

This cinematic promo merges the worlds of Avatar: Fire and Ash with the high-stakes atmosphere of Monday Night Football. The spot leans into an action-oriented narrative, cutting between sweeping drone footage of arid desert landscapes and grounded, rural American settings. Produced by Spoon Films, the campaign integrates fantastical creature elements into live-action environments through detailed VFX work. With consultancy, post-production, and sound design led by Derek Johnson, alongside additional VFX support from Fathom VFX, the edit focuses on the atmospheric reaction of characters to airborne phenomena, utilizing dramatic lighting and cinematic color grading to bridge the two franchises.

Horizontal, Commercial, Action, Cinematic

Drone footage, VFX / visual effects

Streaming Platforms

Street

Advertising Campaign, TVC / TV Commercial