AUFI: Brand Identity
Brand
Date
Feb 2021
Description
The brand identity for AUFI reflects a clean, minimalist approach to digital interface design. Developed by Made Thought, the project leverages a high-contrast typographic hierarchy to organize information across various web platforms and layouts. The visual system utilizes a bold, editorial serif and sans-serif pairing, anchored by strong color palettes and a structured grid. These design choices integrate UI illustration with photographic elements, emphasizing a contemporary look for the technology-focused brand identity.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Pure White
Background
Solid Colour
Context
Website / Web
Associated creatives
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