AUFI
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2021
Description
The AUFI brand identity project, developed by Made Thought, establishes a cohesive visual language for the digital platform. The design system leans into minimalist typography and a rigorous grid structure, balancing high-contrast color palettes with clean UI elements to emphasize typographic hierarchy. The visual approach incorporates both vector-based graphic design and experimental photography, featuring iridescent light refractions alongside stark black and white layouts. This project underscores the application of contemporary UI illustration and minimalist design principles across digital touchpoints.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Apps & Digital Platforms
Color
Pure White
Background
Solid Colour
Context
Website / Web
Associated creatives
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