Audible Brand Identity 2024

Description

A wall installation features a collection of vintage CRT television screens glowing with a monochromatic blue aesthetic. The displays present various textual graphics and imagery, including the Audible Original logo alongside George Orwell 1984 titles and dystopian slogans like chocolate rations down to 20 grammes. The thick, dark monitor housings are stacked closely together in an irregular grid pattern. The lighting is emitted entirely from the glowing cathode-ray tube screens, casting a cool blue light across the dark surrounding frames and environment. Scan lines and electronic visual artifacts are visible across the surfaces of the active displays.

Style

Horizontal, Cinematic, Cool, 1980s

Techniques

VHS / lo-fi

Industries

Streaming Platforms

Color

Background

Warehouse

Context

Advertising Campaign