Audi Vietnam
Truly Audi
Brand
ProjectTruly Audi
Date
Dec 2024
Description
Audi Vietnam explores the intersection of design and human response in their 'Truly Audi' campaign. The spot centers on the luxury Audi Q8 SUV, showcased within a contemporary architectural space punctuated by vertical LED wall lighting. Developed alongside the team at Happiness Saigon, the project incorporates live-action techniques with 3D render/CGI data visualizations. The visuals track participant engagement through EEG headsets, presenting real-time excitement metrics against a backdrop of polished concrete and moody, high-end production aesthetics.
Style
Horizontal, Commercial, Moody, Clean
Techniques
3D render / CGI
Industries
Luxury Automotive
Color
Rust
Charcoal
Background
Showroom
Context
Advertising Campaign, TVC / TV Commercial
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