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Audi: Picking Teams

Brand
Audi
Date

Jun 2023

Description

Audi presents 'Picking Teams,' a commercial film that highlights the integration of high-end vehicle performance within a fast-paced urban environment. The project captures the experience of navigating the streets of New York City, utilising dynamic tracking shots and drone footage to showcase the modern luxury automotive line in motion. The visual approach relies on live-action techniques to contrast high-speed exterior driving with intimate, split-screen character moments featuring prominent soccer players. By focusing on the intersection of sport and city life, the campaign grounds the vehicle’s luxury features in an authentic, high-energy metropolitan aesthetic.

Style

Horizontal, Commercial, Action, Warm

Techniques

Drone footage

Industries
Luxury Automotive
Color
Jet Black
Crimson
Background

Street

Context

TVC / TV Commercial

Associated creatives

DOMO
DOMORepresentation / Agent
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