AT&T: Dream in Black: Black Futures Anthem
Brand
Date
Jan 2024
Description
AT&T presents the Dream in Black: Black Futures Anthem, a campaign focused on themes of generational heritage and community legacy. Developed by Translation, the project leans into a documentary aesthetic that prioritizes intimate family interactions. The film utilizes observational camera work and warm color grading to frame scenes of domestic life and outdoor gatherings. With a focus on natural textures and cinematic composition, the narrative weaves together various stages of life to highlight continuity and connection. The production employs an analogue film technique to maintain a clean, grounded visual tone throughout.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film
Industries
Color
Pure White
Espresso
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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